Trina Turk Brings a Touch of Palm Springs to Larchmont Village

2:10 PM PDT 4/3/2017 by Stephanie Chan

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village

The local L.A. neighborhood just got more vibrant, thanks to the L.A.-based designer.Trina Turk, known for her colorful bold prints and yearlong summertime designs, is bringing her playful vibe to Larchmont Village.

The L.A.-based designer, who founded her California-inspired line in 1995, previously set up shop on Third Street until last year. "We had some really great years there, but then it sort of just slowed down," Turk told The Hollywood Reporter of her decision to close that location, citing constant traffic and lack of parking as issues. "We decided we needed to find a new location."

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village

Turk considered several neighborhoods in L.A., including Robertson Boulevard, Sunset Plaza, Montana Avenue in Santa Monica and Downtown. But none of the locations fit her vibrant brand. That is, until she came across what would end up as her new storefront in L.A. on 212-214 N. Larchmont Boulevard.

"It feels very neighborhood-y here and centrally located," said Turk. "Also, I've been a customer at Larchmont Beauty Center for years and years, so when this space became available, I was kind of like 'oh, my gosh, it's right next to Larchmont Beauty Center. And a lot of women, who I know, shop there. It just seemed like a good synergy."

Designed by Bestor Architecture's Barbara Bestor, who has partnered with Turk on previous projects, the new 2,000-square-foot store features wall panels made of walnut wood, textured surfaces covered with ivory silk tussah and cream scalloped floor tiles.

"Since our clothing usually has a lot of color and pattern, we wanted to have a pretty quiet backdrop," explained the designer, who's often referred to as the unofficial ambassador of Palm Springs, where she has her largest retail boutique, and a weekend home. 

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village

By the dressing room, a custom blue ombre wall serves as a sort of oasis for customers. "We wanted it to have a beach-y feel," she noted. Of course, there are pops of yellow seen throughout the space, from the store's outdoor awning to the mustard mid-century chairs found in Highland Park.

The Larchmont location, now open, offers the designer's ready-to-wear, accessories, swimwear, activewear and Mr. Turk menswear. The designer also plans to offer L.A.-oriented products, from totes to t-shirts, by July.

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village Designer Trina Turk and her husband, Mr. Turk designer Jonathan Skow, at the opening of the Larchmont store.

Courtesy of Forest Casey, Trina Turk's store in Larchmont Village Designer Trina Turk and her husband, Mr. Turk designer Jonathan Skow, at the opening of the Larchmont store.

Source: http://www.hollywoodreporter.com/news/trin...

Trina Turk Opens Los Angeles Store on Larchmont Boulevard WWD

 

By Marcy Medina on April 4, 2017

 

Trina Turk has opened a Los Angeles boutique at 212-214 North Larchmont Boulevard. The 2,000-square-foot space, three storefronts combined, replaces Turk’s West Third Street location, which closed in September 2015.

The broad street-facing windows and two entrances are reminiscent of Turk’s original Palm Springs flagship, which sells both her women’s line and the Mr. Turk collection designed by her husband Jonathan Skow. Turk again partnered with Bestor Architecture to create the modernist California interior, which features ivory silk tussah walls, white oak accents, scalloped floor tile and brass finishes. A vintage Lightolier chandelier and pops of yellow reflect Turk’s sunny brand DNA.

“We had a soft opening last week and are still tweaking things,” said Turk. “We’re adding a custom wallpaper that’s an ombré from light beige to aqua because we wanted it to feel, like, beach.” This is Turk’s 12th boutique; in California she also has stores Manhattan Beach and Fashion Island in Newport Beach as well as a pop-up shop in the El Paseo shopping center in Palm Desert, Calif.

The Larchmont neighborhood is an established pedestrian retail stretch central to Hollywood and downtown L.A., which made it an attractive location for Turk, whose line is also available in Bloomingdale’s shops-in-shops in South Coast Plaza and Fashion Valley in San Diego.

Turk said she plans to start offering studio services from the store, which is in close proximity to Paramount Studios, CBS Studios and other Hollywood production companies. On the retail front, she plans to cap the number of boutiques for now and focus on her e-commerce business. As for product, she’s starting to experiment with specially designed placement prints on garments as opposed to all-over prints, which she said “has been the most successful for us recently and is expanding on our print identity in a new way.” It’s a technique she said she’d like to also apply to her swimwear, and she is also printing on different materials for fresher effects.

Source: http://wwd.com/fashion-news/fashion-scoops...